Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Steve Moitozo explains how homeschooling is parents deciding and directing the education of their children—deciding and directing the education, not doing all the educating.
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Homeschooling was growing rapidly in the 1980s in the United States, after starting from a very small base.
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Patrick Farenga's discussion of the role John Holt played in the evolution of the homeschooling movement.
This timeline highlights the important milestones in the fight for homeschool freedom in the United States.
Home in education has been around as long as Adam and Eve. Adam and Eve had no teachers or school to send their children to, so they simply had to do it themselves. It has been the case during much of history that they were simply no schools to send children to, leaving parents with no alternative but to homeschool.
This article, written in 1998 on the fifteenth anniversary of Home School Legal Defense Association (HSLDA), chronicles HSLDA’s growth.
A look at the history of politics as related to education in New Hampshire. Includes Supreme Court decisions, the Rasputin letters, analysis of legislative proposals, and other issues.
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
This is the first part of a comprehensive series on the history of homeschooling in America.
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschooling can feel intimidating for many parents. But don't forget, it comes in all shapes and sizes. This guide helps you familiarize yourself with all things homeschooling.
This is the final installment of Cheryl Seelhoff's series on the history of homeschooling in America.
A look back at the history of the Home School Lega Defense Association with Michael P. Farris, J. Michael Smith, Christopher J. Klicka, and David E. Gordon. Hear about the early years of HSLDA, the way home schooling has changed, and some of their most memorable cases.
This infographic from OnlineCollege.org features a graphical representation of the history of homeschooling, methodologies, statistics, and other interesting facts.
An interesting list of homeschoolers from history, along with a short description of homeschooling experience.
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.